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  6. DATABASE MARKETING INSTITUTE LTD

DATABASE MARKETING INSTITUTE LTD

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2100 S OCEAN DR STE 16AB LAUDERDALE-BY-THE-SEA, FL 33316 Get Directions

(954) 767-4558

www.dbmarketing.com

Business Info

  • Founded 2004
  • Incorporated FL
  • Annual Revenue $260,000.00
  • Employee Count 3
  • Industries Marketing Consulting Services
  • Contacts ARTHUR HUGHES

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Company Summary

The Institute was founded in August 1993 by Arthur Middleton Hughes and Helena Hughes, as a way of teaching the principles of Database Marketing to American corporate marketers. It began with a with a series of five two day seminars given at York University in Toronto Canada over a two year period.

The initial seminars were based on the book Strategic Database Marketing by Arthur Hughes. The seminars each of which were given to between 40 and 55 marketing executives in Canada were experimental. The idea was to encapsulate into two days all the concepts of database marketing as it existed in 1993, and to present this information in a way that it could be used by the participants in their daily work in Canadian industries.

In the beginning, there was a lot to be learned. Many of the Canadian marketing executives provided case studies from their work. Some of the class exercises were too complicated. They had to be simplified and made more relevant to actual daily marketing promotions. The final result was a truly useful product that could be launched in the US.

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