TIERRA NUEVA FINE COCOA LLC

In 2001, the group started a new venture based on a chocolate processing and manufacturing equipment (new patent) and created a company named MELLER Equipments & Technology. The objective of this business is to sell revolutionary âÂ�?Â�?turn keyâÂ�?Â�? chocolate factories for the Brazilian domestic market. In order to promote the international sales for the machinery and process, the German company NETZSCH was licensed. In five years, Meller installed twenty nine turn key chocolate factories.

In 2008, FLORESTA DO RIO DOCE was founded, another company that was added to the group structure to make the bean-to-bar concept real, by administrating farms as well as the quality cocoa beans crops and treatment, to generate fine chocolate at the end of the process, it is being certified Organic and Natural Cocoa farm and soon will be certified as Fair Trade.

In 2009, TIERRA NUEVA was founded as the TOP of this vertical flexible structured group, carrying 130 years of chocolate experience from the Cruz Family. The new company was created in partnership with CTI Group, of Miami âÂ�?Â�? FL. CTI brings an experience of over 20 years in distribution to US and International retailers. The main goal of TIERRA NUEVA is to assure quality in chocolate products by controlling all the steps from the bean to the bar in ones hands, even the machines involved in the process, through the companies of the group. TIERRA NUEVA is located in Miami USA and is focused on the production of Private Label Bars, Institutional items as well as Industrial chocolate besides Instant chocolate drink mix.

In 2009, MESOAMERICA gather the business to make it complete, by adding to the structure a cocoa processing company with plants operating in the main cocoa producing regions of Brazil and the world, to guarantee the quality and constant supply of high quality origin Cocoa to the Group Factories.

Our Mission

Produce quality âÂ�?Â�?realâÂ�?Â�? chocolate, sugar-free and compound, exceeding in different ways the expectations of our customers, suppliers and shareholders by providing Chocolate bars, Chips, Buttons and Kibbles for the North American Chocolate Companies, through outsourcing, private label or signature chocolate products, under the âÂ�?Â�?Tailor-madeâÂ�?Â�? and âÂ�?Â�?Bean-to-barâÂ�?Â�? concepts, with ethical commitment with our environment, excellence in quality, social responsibility and safe production process.

Our Values

Satisfied customers and employees, quality in everything we do, goals set for excellence, seriousness, respect life in all aspects, environment commitment, punctuality, passion, entrepreneurship, innovation, integrity and boldness.

Our Objective

To be acknowledged as a dominant player in the American Private Label, institutional and industrial chocolate Market, by developing high quality products that meet consumer taste and needs to establish a long term business model.



Our History


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Beginning âÂ�?Â�? Coffee and Cocoa.

In 1879, the Portuguese family Cruz founded a trading company named Cruz Sobrinhos in Brazil, to import and export products.

In 1941, another company was established, to trade cocoa beans produced in the Linhares cocoa region. The company was named A.G.Cruz and soon became one of the biggest exporters of cocoa beans from South America to the European and American markets.

In 1945 , A.G.Cruz expanded the cocoa beans business buying directly into the Bahia cocoa producing region, drastically increasing the companyâÂ�?Â�?s turnover & started buying cocoa farms in the Linhares cocoa region.

The Evolution: Chocolate

In 1975, A.G.Cruz started a partnership in a cocoa and chocolate processing factory named Chocolates Vitoria S.A.. and started to produce chocolate for the Brazilian market and export cocoa products to the US and European markets.

In 1984, the Company grew fast, reaching over US $100MM/year in sales, exporting cocoa and chocolate for large companies in US such as HersheyÃ�?´s, M&M Mars, Wilbur Chocolate, Ambrosia Chocolate, etcâÂ�?¦

In 1991, a new company SPALI âÂ�?Â�? Sociedade Produtora de Alimentos Ltda was created after the split of the Chocolates VitoriaâÂ�?Â�?s partnership. SPALI was set to produce special chocolates and sugar free, under the trade mark âÂ�?Â�?DIATT.âÂ�?Â�? The brand immediately became a leader in the diet segment in the Brazilian retail market, over major international and domestic brands like Kraft, Nestle and Garoto, position that it is still holding.

In 2003, the company successfully developed products to compete in the Industrial Brazilian chocolate and also Compound markets, increasing the market share and turnover of the factory.

Quality Assurance

Tierra Nueva Fine Cocoa brings a legacy of 130 years in Cocoa and Chocolate Expertise, what allowed us to re-invent the art of chocolate manufacturing, bringing back to the equation the actual art factor, innovated by complex science studies developed through the years, in a more environmentally friendly structure, combined with an accurate Quality Assurance management.

Environmental Sustainability

Tierra Nueva Fine Cocoa outstanding raw material researchers and product development specialists are focused and synchronized with the latest Environmental and Social related issues, in order to assure the development of our ingredient suppliers and formulas always respecting the Environment as a whole and be sure that the origin of the raw material is safe and human respectful, by doing that we believe we are maintaining a balance and building an Environmental Sustainable Company every day.